Here are several effective ways to use AI to improve your email copy, whether you’re writing cold outreach, nurturing a list, or selling affiliate offers:
1. Headline & Subject Line Generation
AI can instantly generate dozens of subject lines based on your tone (urgent, emotional, curiosity-driven, etc.) and test for open-rate potential. You can feed it your body copy and ask: “What’s the strongest subject line for this message?”
2. Tone & Voice Shaping
Struggling to keep your emails on-brand? AI can rewrite your copy in different voices—bold, rebellious, empathetic, corporate, Palahniuk-style—so your message hits the emotional tone you’re after.
3. A/B Testing Variations
Use AI to generate 3–5 variations of the same email body or CTA. Then A/B test them in your email platform to see which converts best—without having to manually write every version.
4. Personalization at Scale
AI can help you write personalized intros or content blocks based on subscriber data (like industry, behavior, or past purchases), making cold emails feel warm and mass campaigns feel intimate.
5. Clarity & Tightening
Let AI rewrite clunky or bloated sections. Ask it to trim your message, cut fluff, and make copy punchier while keeping the intent intact.
6. Benefit > Feature Framing
If you’re too close to your offer, AI can help reframe product descriptions from feature-focused to benefit-focused—exactly what hooks readers emotionally.
7. Generating Hooks & Open Loops
Use AI to brainstorm compelling intros or cliffhanger-style lines that encourage the reader to keep scrolling. Perfect for storytelling emails or launches.
8. Writing Drip Campaigns or Sequences
Give AI your goal (e.g., nurture cold leads over 7 days), and it can map out and write an entire email sequence with logical flow and increasing urgency.
9. Repurposing Content
Paste in a blog post or sales page and ask AI to turn it into an email series, a teaser email, or a plain-text broadcast. One source = multiple outputs.
10. Grammar, Readability, and Spam Check
AI can proofread your copy, suggest more casual or more formal alternatives, and flag spam-triggering phrases that hurt deliverability.
Comments