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Things People Want To Be (Personal Growth & Identity)

  1. Successful
  2. Happy
  3. Wealthy
  4. Loved
  5. Respected
  6. Confident
  7. Free (financially & personally)
  8. Healthy & fit
  9. A great parent
  10. A leader
  11. A business owner
  12. A millionaire (or billionaire)
  13. Charismatic
  14. Knowledgeable
  15. A great speaker
  16. A top expert in a field
  17. Adventurous
  18. Spiritually fulfilled
  19. Creative & artistic
  20. Disciplined

Things People Want To Do (Experiences & Achievements)

  1. Travel the world
  2. Start a business
  3. Own a dream home
  4. Get married
  5. Write a book
  6. Learn a new language
  7. Skydive
  8. Retire early
  9. Build passive income streams
  10. Give to charity & help others
  11. Learn to play an instrument
  12. Run a marathon
  13. Visit all seven continents
  14. Start a YouTube channel
  15. Learn to dance
  16. Try extreme sports (e.g., scuba diving, bungee jumping)
  17. Go on a cruise
  18. Live in a different country
  19. Become a social media influencer
  20. Meet a celebrity
  21. Own a successful blog or podcast
  22. Watch the Northern Lights
  23. Learn self-defense/martial arts
  24. Host a TED Talk
  25. Create a successful online course
  26. Be featured in a major publication
  27. Start a non-profit organization
  28. Ride in a hot air balloon
  29. See the Grand Canyon
  30. Go on an African safari

Things People Want To Have (Material & Financial Goals)

  1. A luxury car (Lamborghini, Tesla, Rolls-Royce)
  2. A private jet
  3. A dream vacation home
  4. A yacht
  5. A six-figure business
  6. A designer wardrobe
  7. A thriving investment portfolio
  8. Multiple income streams
  9. A collection of rare watches or jewelry
  10. The latest gadgets & tech
  11. A state-of-the-art home office
  12. A fully equipped gym at home
  13. Financial security for family
  14. A dream wedding
  15. A high-end gaming setup
  16. A library filled with books
  17. High-quality camera & photography gear
  18. A world-class art collection
  19. The best fitness equipment
  20. A thriving eCommerce store

To Be with Someone (Relationships & Love)

  1. Find true love
  2. Have a supportive partner
  3. Raise a happy family
  4. Be surrounded by great friends
  5. Be a mentor to others
  6. Repair broken relationships
  7. Find a like-minded business partner
  8. Build a strong personal network
  9. Inspire & help others succeed
  10. Leave a lasting legacy

Things People Want To Learn (Skills & Knowledge)

  1. Master public speaking
  2. Learn coding & tech skills
  3. Understand stock investing & trading
  4. Learn real estate investing
  5. Master digital marketing
  6. Become a great negotiator
  7. Learn meditation & mindfulness
  8. Study psychology & human behavior
  9. Become a great storyteller
  10. Develop speed-reading skills

Things People Want To Achieve (Dreams & Recognition)

  1. Win an award in an industry
  2. Be debt-free
  3. Have 1M+ followers on social media
  4. Make a viral video
  5. Break a world record
  6. Become an expert in a niche
  7. Be a top-paid professional in a field
  8. Get recognized in Forbes, Business Insider, or TIME
  9. Leave behind generational wealth
  10. Be remembered as someone who changed lives

Which of these are on your list?  Which do you think are on your ideal prospects list?

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