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No hard feelings.
Even gravity lets go sometimes.

Thanks for being part of this, even for a little while.
You mattered. You still do.

All the best to you – John

Donation Thank You

Thank you. Not the plastic kind. Not the customer-service smile with dead eyes kind. I mean it. Really.

You could’ve spent that money on caffeine, comfort, or another hit of digital distraction. But instead, you threw it into this weird little corner of the internet β€” my corner. You helped keep this mad, messy thing alive. And that’s no small thing.

In a world wired to take, you gave. In a culture of scroll-past indifference, you stopped, saw, and said this matters. That means more than I can put into words, but I’ll keep trying β€” because that’s the deal here. Blood on the page. Truth over polish. Gratitude without the greeting card gloss.

Your support isn’t just a donation. It’s oxygen.

So thank you β€” for fueling the work, for trusting the voice, for helping me keep shouting into the void.

And if the void ever shouts back? I hope it says your name.

All the best to you – John

100 Things People Want to Be, Do or Have

Here’s a comprehensive list of the top 100 things people commonly want to be, do, or have across different aspects of lifeβ€”wealth, health, relationships, experiences, and personal growth.


πŸ”₯ To Be (Personal Growth & Identity)

  1. Successful
  2. Happy
  3. Wealthy
  4. Loved
  5. Respected
  6. Confident
  7. Free (financially & personally)
  8. Healthy & fit
  9. A great parent
  10. A leader
  11. A business owner
  12. A millionaire (or billionaire)
  13. Charismatic
  14. Knowledgeable
  15. A great speaker
  16. A top expert in a field
  17. Adventurous
  18. Spiritually fulfilled
  19. Creative & artistic
  20. Disciplined

🌎 To Do (Experiences & Achievements)

  1. Travel the world
  2. Start a business
  3. Own a dream home
  4. Get married
  5. Write a book
  6. Learn a new language
  7. Skydive
  8. Retire early
  9. Build passive income streams
  10. Give to charity & help others
  11. Learn to play an instrument
  12. Run a marathon
  13. Visit all seven continents
  14. Start a YouTube channel
  15. Learn to dance
  16. Try extreme sports (e.g., scuba diving, bungee jumping)
  17. Go on a cruise
  18. Live in a different country
  19. Become a social media influencer
  20. Meet a celebrity
  21. Own a successful blog or podcast
  22. Watch the Northern Lights
  23. Learn self-defense/martial arts
  24. Host a TED Talk
  25. Create a successful online course
  26. Be featured in a major publication
  27. Start a non-profit organization
  28. Ride in a hot air balloon
  29. See the Grand Canyon
  30. Go on an African safari

πŸ’° To Have (Material & Financial Goals)

  1. A luxury car (Lamborghini, Tesla, Rolls-Royce)
  2. A private jet
  3. A dream vacation home
  4. A yacht
  5. A six-figure business
  6. A designer wardrobe
  7. A thriving investment portfolio
  8. Multiple income streams
  9. A collection of rare watches or jewelry
  10. The latest gadgets & tech
  11. A state-of-the-art home office
  12. A fully equipped gym at home
  13. Financial security for family
  14. A dream wedding
  15. A high-end gaming setup
  16. A library filled with books
  17. High-quality camera & photography gear
  18. A world-class art collection
  19. The best fitness equipment
  20. A thriving eCommerce store

πŸ’– To Be with Someone (Relationships & Love)

  1. Find true love
  2. Have a supportive partner
  3. Raise a happy family
  4. Be surrounded by great friends
  5. Be a mentor to others
  6. Repair broken relationships
  7. Find a like-minded business partner
  8. Build a strong personal network
  9. Inspire & help others succeed
  10. Leave a lasting legacy

🧠 To Learn (Skills & Knowledge)

  1. Master public speaking
  2. Learn coding & tech skills
  3. Understand stock investing & trading
  4. Learn real estate investing
  5. Master digital marketing
  6. Become a great negotiator
  7. Learn meditation & mindfulness
  8. Study psychology & human behavior
  9. Become a great storyteller
  10. Develop speed-reading skills

πŸ† To Achieve (Dreams & Recognition)

  1. Win an award in an industry
  2. Be debt-free
  3. Have 1M+ followers on social media
  4. Make a viral video
  5. Break a world record
  6. Become an expert in a niche
  7. Be a top-paid professional in a field
  8. Get recognized in Forbes, Business Insider, or TIME
  9. Leave behind generational wealth
  10. Be remembered as someone who changed lives

πŸ’‘ Which of these are on your list? πŸš€

Demographic and Psychographic Checklists

Demographic Data Collection

Demographics provide insight into the “who” of your audience. Make sure you’re collecting and analyzing these basic but critical factors:

  • Age: Identify key age groups and their preferences.
  • Gender: Understand gender-related preferences or trends.
  • Income Level: Gauge purchasing power and spending behaviors.
  • Education Level: Helps define the intellectual engagement of your audience.
  • Location: Geographic location, including country, region, city, or even specific zip codes.
  • Occupation: Know the industries or job roles your audience is involved in.
  • Marital Status: Determines household composition and potential family-oriented products.
  • Ethnicity and Cultural Background: Understand the cultural context to tailor your messaging.
  • Family Size and Structure: Particularly relevant for products targeting families or certain life stages.

Psychographic Data Collection

Psychographics dive deeper into the “why” and “how” of your audience. Collect information about:

  • Values and Beliefs: Identify core values that resonate with your audience.
  • Lifestyle: Examine their daily activities, interests, and hobbies.
  • Social Media Usage: Understand platform preferences, engagement patterns, and the type of content consumed.
  • Personality Traits: Know if your audience is extroverted, introverted, adventurous, etc.
  • Motivations: What drives their purchasing decisions (e.g., status, utility, convenience)?
  • Buying Behavior: Look for trends in purchasing habits (e.g., frequency, average spending, online/offline).
  • Pain Points: Understand the problems or challenges they want solved.
  • Brand Affinity: Which brands do they align with and why?
  • Media Consumption Habits: Identify preferred types of media (e.g., video, blogs, podcasts, TV, etc.).

Tools & Methods for Gathering Data

  • Surveys and Questionnaires: Use tools like Google Forms, Typeform, or SurveyMonkey to collect data.
  • Social Media Analytics: Leverage built-in analytics tools (Facebook Insights, Instagram Insights, etc.).
  • Website Analytics: Use Google Analytics to understand visitor demographics, behaviors, and interests.
  • Customer Interviews and Focus Groups: Direct conversations with your audience can reveal rich insights.
  • Third-Party Data Providers: Platforms like Nielsen or Statista provide aggregated demographic and psychographic data.

Setup an Email Sales Funnel

Your email funnel should be a series of emails sent automatically over a period of time. Here’s a typical flow:

  • Email 1 (Welcome/Thank You Email): Introduce yourself, thank the subscriber for joining, and deliver the promised lead magnet or offer. Let them know they can expect valuable information in future emails.
  • Email 2 (Building Trust): Share helpful content (blog posts, case studies, reviews, etc.) that demonstrates your authority in the niche. You may also introduce the problem your affiliate product solves, without making a hard pitch yet.
  • Email 3 (Value + Soft Promotion): Provide more helpful information or educational content. Briefly introduce the affiliate product you’re promoting, but focus on how it solves a problem for your audience.
  • Email 4 (Social Proof): Include testimonials, reviews, or case studies of people who have benefited from the product you’re promoting.
  • Email 5 (Strong Call-to-Action): Make a direct offer with a clear call-to-action. Include a compelling reason to act now, such as a limited-time discount or bonus for purchasing through your affiliate link.
  • Email 6 (Urgency + Reminder): If the promotion is time-sensitive, send a follow-up email that creates urgency (e.g., β€œLast chance to get 30% off!”).
  • Email 7 (Post-Purchase/Continued Value): Even after the sale, continue providing value. You can offer additional resources, tips, or related products that complement the affiliate product they purchased.