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Curriculum

by | Affiliate Marketing, Email Marketing, List Building, Plugins, Tools, Uncategorized, Wordpress | 0 comments

The curriculum is designed to guide individuals through the essentials of email and affiliate marketing. It offers a structured approach to building and monetizing an email list, even with limited resources.

    • Identifying Your Ideal Subscriber: Utilizing demographics and psychographics to target the right audience.

    • Understanding Subscriber Desires: Exploring “100 things people want to be, do, have” to tap into audience motivations.

    • The 80% Approach: Focusing on strategies that yield the majority of results.

    • Predicting Subscriber Behavior: Anticipating the next moves of your audience to tailor content effectively.

    • Lead Magnet Creation: Developing compelling offers to grow your email list.

    • Affiliate Offer Selection: Identifying and evaluating top affiliate marketing opportunities.

    • Crafting Effective Communications: Writing impactful messages and subject lines.

    • Leveraging AI: Enhancing email copy with artificial intelligence tools.

    • Budget-Friendly Website Launch: Setting up a website without significant financial investment.

    • Landing Page Optimization: Designing pages that convert visitors into subscribers or customers.

    • Traffic Generation: Implementing strategies to drive visitors to your site.

    • List Growth Blueprint: A comprehensive plan to expand your email list effectively.

Order and content subject to change without notice.

 

If you’re thirsty for a little more then check out this short 7-minute video.  It’s an excerpt from an old training I did but the concepts are still sound.  It’ll give you an idea of where I’m coming from; I’m not like the other kids.

Lead Magnet Formats

by | List Building | 0 comments

Here’s a list of popular lead magnet formats you can use to attract and capture leads:

Educational Lead Magnets

  • Ebooks
  • Guides/How-to Manuals
  • Whitepapers
  • Cheat Sheets
  • Checklists
  • Resource Lists
  • Reports/Case Studies
  • Infographics
  • Educational Videos
  • Webinars (Live or Recorded)

Interactive/Engagement-Based Lead Magnets

  • Quizzes or Assessments
  • Surveys (with results access)
  • Calculators
  • Scorecards
  • Personality Tests

Tools and Templates

  • Templates (e.g., email, content, spreadsheets)
  • Swipe Files
  • Worksheets
  • Toolkits
  • Scripts (sales, cold emails, etc.)

Exclusive Access or Offers

  • Free Trials
  • Free Consultations
  • Discount Codes
  • Early Bird Access
  • Access to Private Communities (e.g., Facebook Group, Slack)

Content Upgrades

  • Bonus PDFs for blog posts
  • Downloadable slides or notes
  • Transcript of a video or podcast
  • Audio version of blog content
  • Extended versions of existing content

 

7 High-Performing Email Openers

by | Email Marketing | 0 comments

Absolutely — here are 7 high-performing email openers you can steal and use right now for your affiliate marketing emails. These are designed to hook attention fast and boost engagement:

1. “I wasn’t going to send this…”

Creates curiosity and a feeling of exclusivity — readers want to know what almost got left out.

I wasn’t going to send this. But then I saw something that changed my mind.

2. “Let’s get real for a second.”

Disarms the reader. Feels honest, human, and sets up a personal tone.

Let’s get real for a second. You don’t need another affiliate offer — you need a reason to care.

3. “This might get me in trouble, but…”

Builds tension and anticipation. Implies insider info or rule-breaking value.

This might get me in trouble, but I’m going to show you the exact email I used to pull in $2,118 last week.

4. “Yesterday, I made a mistake.”

Triggers a story format and emotional connection. People lean in to hear confessions.

Yesterday, I made a mistake. A big one. And it cost me 47 leads.

5. “If you only read one email this week…”

Positions your email as the most important thing in a crowded inbox.

If you only read one email this week, make it this one. It’s about what actually drives affiliate clicks in 2025.

6. “Here’s what no one tells you about [topic]…”

Curiosity + authority = strong hook for educating your list.

Here’s what no one tells you about building a profitable email list with 200 subscribers.

7. “You’re not going to like this. But…”

Sets up a pattern break — leads into a truth bomb or unconventional insight.

You’re not going to like this. But if your list isn’t buying, it’s your fault.

 

How to Use Facebook Lead Ads

by | List Building | 0 comments

 

What Are Facebook Lead Ads?

Facebook Lead Ads let you collect contact info (like name, email, phone number) from people without sending them to a landing page. When someone taps your ad, a form pops up, already pre-filled with their Facebook info. Fast. Seamless. Mobile-friendly.

How to Set Up Facebook Lead Ads

1. Go to Meta Ads Manager

2. Choose the Campaign Objective: “Leads”

  • Select Leads as your objective.

  • Choose your conversion location as Instant Forms.

3. Set Up Ad Set

  • Page: Pick the Facebook Page that will run the ad.

  • Audience: Define who you’re targeting (location, age, interests, etc.).

  • Placements: Use Automatic Placements to start, or customize if you’re experienced.

  • Budget & Schedule: Choose daily or lifetime budget. Set your ad schedule.

4. Create the Ad

  • Choose your format (single image, carousel, video, etc.).

  • Write a compelling headline and ad copy.

  • Use a strong CTA like “Get Quote”, “Sign Up”, or “Learn More”.

5. Create the Instant Form

  • Click “Create Form.”

  • Choose a layout: More Volume (short form) or Higher Intent (adds review screen).

  • Add your questions (Name, Email, Phone).

  • Include a privacy policy link (mandatory).

  • Optional: Add a custom Thank You message or link to your website.

6. Review and Publish

  • Double-check everything.

  • Click “Publish.”

After Publishing: What’s Next?

  • Leads Management: Download leads from the Meta Leads Center or connect to a CRM using Zapier or the Meta API.

  • Follow-Up Fast: Leads go cold quickly. Set up automations or notifications so you can respond ASAP.

  • Test & Optimize: Try different headlines, images, and targeting. Let the data guide you.

How to Install Facebook Ad Pixel

by | List Building, Tools | 0 comments

Installing the Facebook (Meta) Pixel on your website is crucial for tracking visitor actions and optimizing ad performance. Here’s a step-by-step guide that reveals how to install the Facebook ad pixel properly:

1. Create a Facebook Pixel

  1. Go to Meta Business Suite → Meta Events Manager
  2. Click “Connect Data Sources” → Select “Web” → Click “Connect”
  3. Choose “Meta Pixel” → Click “Continue”
  4. Name your Pixel → Enter your website URL → Click “Continue”

2. Add the Pixel to Your Website

There are three main methods:

A) Using Partner Integration (Easy Method)

If you’re using platforms like Shopify, WordPress, Wix, or Squarespace:

  1. Choose “Use a Partner Integration” in Events Manager.
  2. Select your website platform.
  3. Follow the on-screen instructions to connect your pixel.

B) Manually Adding the Pixel Code (For Any Website)

If your website doesn’t support direct integration:

  1. Copy the Pixel base code from Meta Events Manager.
  2. Paste it inside the <head> section of your website’s HTML (on every page).

Example:

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;
  n.push=n;
  n.loaded=!0;
  n.version='2.0';
  n.queue=[];
  t=b.createElement(e);
  t.async=!0;
  t.src=v;
  s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}
  (window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</script>
<noscript>
  <img height="1" width="1"
  src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->

Replace YOUR_PIXEL_ID with the Pixel ID from Events Manager.

C) Using Google Tag Manager (Recommended for Easy Management)

  1. Go to Google Tag Manager
  2. Create a New Tag → Choose Custom HTML
  3. Paste the Pixel base code into the tag.
  4. Set the trigger to “All Pages” → Save → Publish.

3. Verify Pixel Installation

  1. Install the Meta Pixel Helper Chrome Extension (Download here).
  2. Visit your website → Click the extension → Check if the Pixel is detected.

4. Set Up Event Tracking (Optional, but Recommended)

To track purchases, sign-ups, or button clicks:

  • Use Facebook Event Setup Tool in Events Manager.
  • Or manually add event tracking code to specific buttons/pages.

Example: Track a purchase:

<script>
  fbq('track', 'Purchase', {value: 49.99, currency: 'USD'});
</script>

Done! Your Pixel is Now Tracking Visitors. 🚀

This helps you run retargeting ads, optimize conversions, and track user behavior effectively.