Your email funnel should be a series of emails sent automatically over a period of time. Here’s a typical flow:
- Email 1 (Welcome/Thank You Email): Introduce yourself, thank the subscriber for joining, and deliver the promised lead magnet or offer. Let them know they can expect valuable information in future emails.
- Email 2 (Building Trust): Share helpful content (blog posts, case studies, reviews, etc.) that demonstrates your authority in the niche. You may also introduce the problem your affiliate product solves, without making a hard pitch yet.
- Email 3 (Value + Soft Promotion): Provide more helpful information or educational content. Briefly introduce the affiliate product you’re promoting, but focus on how it solves a problem for your audience.
- Email 4 (Social Proof): Include testimonials, reviews, or case studies of people who have benefited from the product you’re promoting.
- Email 5 (Strong Call-to-Action): Make a direct offer with a clear call-to-action. Include a compelling reason to act now, such as a limited-time discount or bonus for purchasing through your affiliate link.
- Email 6 (Urgency + Reminder): If the promotion is time-sensitive, send a follow-up email that creates urgency (e.g., “Last chance to get 30% off!”).
- Email 7 (Post-Purchase/Continued Value): Even after the sale, continue providing value. You can offer additional resources, tips, or related products that complement the affiliate product they purchased.
