What Are Facebook Lead Ads?
Facebook Lead Ads let you collect contact info (like name, email, phone number) from people without sending them to a landing page. When someone taps your ad, a form pops up, already pre-filled with their Facebook info. Fast. Seamless. Mobile-friendly.
The Steps: How to Set Up Facebook Lead Ads
1. Go to Meta Ads Manager
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Log in at business.facebook.com.
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Click “Create” to start a new campaign.
2. Choose the Campaign Objective: “Leads”
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Select Leads as your objective.
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Choose your conversion location as Instant Forms.
3. Set Up Ad Set
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Page: Pick the Facebook Page that will run the ad.
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Audience: Define who you’re targeting (location, age, interests, etc.).
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Placements: Use Automatic Placements to start, or customize if you’re experienced.
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Budget & Schedule: Choose daily or lifetime budget. Set your ad schedule.
4. Create the Ad
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Choose your format (single image, carousel, video, etc.).
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Write a compelling headline and ad copy.
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Use a strong CTA like “Get Quote”, “Sign Up”, or “Learn More”.
5. Create the Instant Form
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Click “Create Form.”
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Choose a layout: More Volume (short form) or Higher Intent (adds review screen).
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Add your questions (Name, Email, Phone).
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Include a privacy policy link (mandatory).
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Optional: Add a custom Thank You message or link to your website.
6. Review and Publish
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Double-check everything.
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Click “Publish.”
After Publishing: What’s Next?
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Leads Management: Download leads from the Meta Leads Center or connect to a CRM using Zapier or the Meta API.
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Follow-Up Fast: Leads go cold quickly. Set up automations or notifications so you can respond ASAP.
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Test & Optimize: Try different headlines, images, and targeting. Let the data guide you.
