Here’s a list of popular lead magnet formats you can use to attract and capture leads:
Educational Lead Magnets
- Ebooks
- Guides/How-to Manuals
- Whitepapers
- Cheat Sheets
- Checklists
- Resource Lists
- Reports/Case Studies
- Infographics
- Educational Videos
- Webinars (Live or Recorded)
Interactive/Engagement-Based Lead Magnets
- Quizzes or Assessments
- Surveys (with results access)
- Calculators
- Scorecards
- Personality Tests
Tools and Templates
- Templates (e.g., email, content, spreadsheets)
- Swipe Files
- Worksheets
- Toolkits
- Scripts (sales, cold emails, etc.)
Exclusive Access or Offers
- Free Trials
- Free Consultations
- Discount Codes
- Early Bird Access
- Access to Private Communities (e.g., Facebook Group, Slack)
Content Upgrades
- Bonus PDFs for blog posts
- Downloadable slides or notes
- Transcript of a video or podcast
- Audio version of blog content
- Extended versions of existing content
