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The 80% Approach by Dan Sullivan

The 80% Approach by Dan Sullivan is a productivity and mindset strategy that encourages people to focus on progress rather than perfection. Sullivan, a renowned business coach and founder of Strategic Coach, developed this concept to help individuals and teams achieve more by avoiding the common trap of striving for 100% perfection. By concentrating on completing tasks to 80% of their potential, you can save time, reduce stress, and maintain momentum. Here’s a deeper exploration of this approach.

The Core Idea

The 80% Approach centers on the principle that getting a task done to 80% of its full potential is often enough to move forward effectively. Many people become stuck trying to perfect every detail, which slows progress and leads to procrastination or burnout. This approach emphasizes that the remaining 20%—the fine-tuning, extra polishing, or minor improvements—can be addressed later, if necessary.

For example, if you’re creating a presentation, instead of spending countless hours perfecting every slide, focus on achieving an 80% complete version that covers the essential points. Once that’s done, you can refine it if there’s time or receive feedback to make incremental improvements.

Why the 80% Approach Works

  1. Prevents Perfection Paralysis
    Many individuals delay completing tasks because they fear they’re not perfect. The 80% Approach eliminates this roadblock, enabling action and progress.
  2. Encourages Momentum
    By focusing on completing tasks quickly and efficiently, you maintain momentum and build confidence. Progress inspires more progress.
  3. Facilitates Collaboration
    Releasing work at 80% completion allows for early feedback from others. This collaborative process often leads to better results than working in isolation until you feel it’s “perfect.”
  4. Saves Time and Energy
    Spending disproportionate time on the final 20% of a task often yields diminishing returns. Completing tasks to 80% allows you to allocate energy to other priorities.

Applying the 80% Approach

  1. Shift Your Mindset
    Accept that “done is better than perfect” and embrace the idea that imperfection doesn’t mean failure. This mindset shift allows you to move forward without hesitation.
  2. Prioritize Essentials
    Identify the core elements of a task that need to be completed to meet the goal. Focus on those aspects rather than sweating over minor details.
  3. Iterate and Improve Later
    Deliver your work at 80% completion and use feedback or additional time to make incremental adjustments. This iterative process ensures continuous improvement without stalling progress.
  4. Delegate Effectively
    If working with a team, communicate the 80% standard. This helps set realistic expectations and encourages faster delivery of initial drafts or ideas.

Example in Practice

Suppose you’re writing an ebook. Using the 80% Approach, you would first draft the content focusing on delivering the key insights and structure. Instead of spending weeks perfecting grammar, formatting, or visuals, you’d create a working version that’s good enough to share with editors or reviewers for feedback. This approach ensures you make steady progress and deliver value without overthinking.

The Bigger Picture of the 80% Approach

Dan Sullivan’s 80% Approach ultimately fosters a culture of action, learning, and growth. It reminds us that perfectionism is often the enemy of productivity. By prioritizing progress over perfection, you can achieve more in less time, maintain momentum, and leave space for innovation and collaboration. The 80% Approach isn’t about settling for mediocrity—it’s about understanding that consistent progress leads to exceptional outcomes.

80% Approach by Dan Sullivan

How to Segment Your List

How to Segment Your List

In this article we’re going to cover how to segment your list in a number of ways.  Segmenting your email marketing list is a proven strategy to create personalized, engaging, and highly targeted campaigns. By dividing your subscribers into specific groups, you can deliver tailored messages that resonate with their interests, needs, and behaviors. This not only increases open and click-through rates but also improves conversions and builds stronger relationships with your audience. Let’s explore how to effectively segment your email marketing lists.

1. Understand the Importance of Segmentation

Before diving into the strategies, it’s essential to grasp why segmentation matters. When you send generic emails to all your subscribers, your content might not align with everyone’s interests. This disconnect leads to lower engagement, higher unsubscribe rates, and reduced effectiveness. In contrast, segmentation allows you to deliver messages that feel personal, increasing the likelihood of a positive response.

2. Segment by Demographics

Start with basic subscriber information such as age, gender, location, and income. For example, if you’re an e-commerce business, you might promote different products based on gender or create location-specific offers for customers in certain regions. Use sign-up forms to collect this data and group your subscribers accordingly.

Example: Send summer apparel promotions to subscribers in warm climates while offering winter wear to those in colder regions.

3. Use Behavior-Based Segmentation

Track how your subscribers interact with your emails and website. Segment them based on actions such as:

  • Email engagement: Who opens your emails? Who clicks on links?
  • Website behavior: What pages did they visit? What products did they view?
  • Purchasing habits: Who has made a purchase? How often do they buy?

These behavioral insights allow you to create campaigns tailored to their level of interest or stage in the customer journey.

Example: Send abandoned cart reminders to users who added items to their cart but didn’t complete the purchase.

4. Segment by Interests and Preferences

Encourage subscribers to indicate their interests during the sign-up process or through surveys. This data helps you send highly targeted content that aligns with their preferences. For example, if your business offers diverse products or services, let subscribers choose what type of content they want to receive.

Example: If you’re a fitness brand, you might segment based on interests like yoga, strength training, or nutrition tips.

5. Target by Geographic Location

Geographic segmentation is especially useful for businesses with location-specific offerings or events. Use your subscribers’ addresses, cities, or time zones to craft relevant campaigns.

Example: Promote in-store events to subscribers near your physical locations or tailor messages to reflect local holidays or seasons.

6. Segment Your List by Lifecycle Stage

Understanding where a subscriber is in their customer journey can help you deliver the right message at the right time. For example:

  • New subscribers: Send welcome emails introducing your brand.
  • Potential customers: Share product reviews, testimonials, or free trials to encourage purchases.
  • Loyal customers: Offer VIP deals or rewards to maintain their engagement.

Example: Create a re-engagement campaign for subscribers who haven’t opened your emails in a while, offering a special incentive to win them back.

7. Divide by Purchase History and Frequency

Segmenting based on purchasing behavior allows you to identify high-value customers, one-time buyers, and those who haven’t yet purchased. Use this data to tailor your campaigns accordingly.

Example: Reward repeat buyers with exclusive discounts or cross-sell related products to those who recently made a purchase.

8. Use Survey and Feedback Data

Surveys are a great way to learn more about your audience. After gathering their responses, group them into segments based on their feedback. This approach ensures your content aligns with their preferences.

Example: If a survey reveals some subscribers want more educational content while others prefer promotional offers, create separate campaigns for each group.

9. Segment by Device and Platform

Analyze whether subscribers open your emails on mobile or desktop and adjust your designs to match their preferences. Additionally, segment users by the email client they use, such as Gmail or Outlook, to ensure optimal display.

Example: Mobile users might prefer shorter emails with large, clickable buttons, while desktop users might appreciate more detailed content.

10. Engage Based on Activity Levels

Segment your list into active and inactive subscribers. Active users should receive regular updates, while inactive users can be targeted with re-engagement campaigns.

Example: Send a “We Miss You!” email with an exclusive discount to re-engage subscribers who haven’t interacted with your emails in three months.

11. Use Transactional Data

For e-commerce businesses, transactional data is a goldmine. Segment customers based on the products they’ve purchased, average order value, or the frequency of their purchases.

Example: Recommend complementary products to customers who’ve already made a purchase, such as sending a camera accessory guide to someone who bought a camera.

12. Experiment and Refine Your Segments

Effective segmentation requires continuous analysis and refinement. Use your email marketing platform’s analytics to track the performance of segmented campaigns. Adjust your segments as your audience grows and their behavior evolves.

Conclusion

Segmenting your email marketing lists is one of the most effective ways to improve engagement, build stronger customer relationships, and achieve better results. By understanding your subscribers’ demographics, behaviors, interests, and preferences, you can craft personalized campaigns that speak directly to their needs. As you implement these strategies, remember to test and optimize your segments regularly to maximize your marketing success.

segment your list

Sites Like About.com

about.com

About.com, now defunct, was great because the site covered dozens of niche markets and the ads on the pages were highly targeted making it a great place to find offers.  

No site that I’ve found, yet, rivals About.com.  What you’ll find below are a wide range of sites that vary in markets.  You will need to do some hunting to find offers but they’re out there!

Here’s a list of websites similar to the original concept of About.com, which provided a wide variety of expert-curated articles across multiple topics. These sites offer general information, how-to guides, or niche content:

General Information and How-To Sites

    1. Wikipedia (wikipedia.org)
      A free, crowd-sourced encyclopedia covering virtually any topic in depth.
    2. eHow (ehow.com)
      Offers how-to guides and tutorials on a wide range of practical topics.
    3. Quora (quora.com)
      A Q&A platform where users can ask questions and get answers from experts or enthusiasts.
    4. WikiHow (wikihow.com)
      Specializes in step-by-step guides for solving everyday problems.
    5. Lifewire (lifewire.com)
      Provides straightforward, expert-created tech advice and tutorials.

Niche Content Sites (Former About.com Verticals)

After About.com was restructured, its content was split into niche-focused sites:

    1. Verywell (verywell.com)
      Focuses on health, fitness, and wellness information.
    2. The Spruce (thespruce.com)
      Covers home improvement, gardening, and DIY projects.
    3. TripSavvy (tripsavvy.com)
      A travel-focused site offering tips, destination guides, and reviews.
    4. Lifewire (lifewire.com)
      Tech-focused tutorials and guides for everyday users.
    5. Investopedia (investopedia.com)
      Provides financial and investing advice.

Other Similar Sites

    1. HowStuffWorks (howstuffworks.com)
      Explains how various things in the world function, from science to pop culture.
    2. ThoughtCo (thoughtco.com)
      Covers educational content on science, history, math, and more.
    3. CNET (cnet.com)
      Focused on technology reviews, news, and how-tos.
    4. TechRadar (techradar.com)
      Offers detailed guides and reviews of the latest tech and gadgets.
    5. Stack Exchange (stackexchange.com)
      A network of Q&A sites specializing in various topics like coding, math, and more.
    6. Instructables (instructables.com)
      Focused on step-by-step DIY projects and creative builds.
    7. Healthline (healthline.com)
      A comprehensive site for health and wellness information.
    8. Better Homes and Gardens (bhg.com)
      Covers home, gardening, and lifestyle advice.

These sites cater to a variety of interests, offering a mix of general and specialized content like About.com once did.

How to Make a Mind Map

How to Make a Mind Map

A mind map is a powerful tool for organizing ideas, brainstorming, planning, or learning new information. It uses a non-linear format to visually represent concepts and their relationships, making it easier to understand and retain information. Below is a detailed guide on how to make a mind map.

1. Make a Mind Map: Define Your Central Idea

Start by identifying the main topic or concept you want to explore. Write or draw this idea in the center of a blank page or digital workspace. Use a bold font, a different color, or an image to make it stand out. Encircle it or place it in a box to establish it as the focal point of your mind map.

2. Identify Key Themes or Subtopics

Think about the primary categories or themes related to your central idea. These are the main branches of your mind map. Draw thick lines radiating outward from the central idea, like the spokes of a wheel. Label each branch with a concise keyword or phrase representing a subtopic.

For example, if your central idea is “Time Management,” your main branches might include “Prioritization,” “Planning Tools,” “Time Blocks,” and “Avoiding Distractions.”

3. Add Sub-Branches for Details

Under each main branch, identify supporting ideas or details. Draw smaller lines branching out from the main branches and label them accordingly. This step involves breaking down the subtopics into finer details or examples.

For instance, under “Prioritization,” you could add sub-branches like “Eisenhower Matrix,” “Daily Goals,” and “Weekly Reviews.”

4. Use Short Phrases and Keywords

To keep your mind map clear and easy to read, use single words or short phrases. Avoid lengthy sentences that can clutter the layout. Keywords ensure you focus on the core idea, making it easier to scan and review.

5. Add Visual Elements

Incorporate colors, images, and symbols to make your mind map visually appealing and memorable. Use different colors for each main branch to create clear distinctions. Add icons, doodles, or pictures to represent key points, which can aid in memory retention and comprehension.

6. Maintain a Logical Structure

Ensure that you make your mind map flow logically. Place related branches near each other and arrange subtopics in a way that’s easy to follow. If you find connections between different branches, draw lines to link them, showing relationships between concepts.

7. Review and Refine

Once your mind map is complete, revisit it to add any missing ideas or adjust the structure. This is also the time to clean up any messy sections and ensure all ideas are well-organized.

Tips for Success

  • Start Simple: Focus on the big picture before diving into details.
  • Use Digital Tools (Optional): Apps like MindMeister, Mindomo (free trial), or Canva make it easy to create and edit mind maps.
  • Experiment: Personalize your mind map by exploring different layouts, styles, or formats.

Mind maps help break down complex topics into manageable pieces, fostering creativity, clarity, and better decision-making. With practice, this technique can become an invaluable tool for both personal and professional use.

Is Email Marketing Still Effective in 2025?

Is Email Marketing Still Effective in 2025?

The question “is email marketing still effective?” arises often, especially with the growth of newer digital channels. Despite the evolving marketing landscape, email marketing remains a highly effective strategy in 2025, delivering exceptional results for businesses. Here’s why:

Impressive ROI and Profitability

Email marketing continues to boast one of the highest returns on investment (ROI) among digital marketing channels. On average, businesses earn $36 to $40 for every $1 spent, equating to an astounding ROI of 3600%. This makes email marketing not just effective but also one of the most profitable strategies available.

Strong User Engagement

Nearly 99% of email users check their inbox daily, with 58% starting their day by reading emails. This high engagement rate is further amplified when emails are personalized, leading to six times higher transaction rates and up to 5.7 times greater revenue compared to non-personalized campaigns. Such engagement solidifies email as a cornerstone of customer outreach.

B2B and B2C Impact

Is email marketing still effective for businesses? Absolutely. In B2B marketing, 77% of professionals prefer email for communication, citing its efficiency in lead nurturing and conversion. On the B2C front, 59% of consumers acknowledge that email marketing influences their purchasing decisions, reinforcing its impact across sectors.

Market Growth and Usage

The global email marketing landscape is thriving, with over 347 billion emails sent daily. This reflects a steady increase in user adoption and underscores email’s continuing relevance despite the rise of newer platforms.

The Power of Segmentation and Timing

Segmented email campaigns achieve a 100.95% higher click-through rate compared to non-segmented ones. Additionally, sending emails at optimal times—between 6 AM and 2 PM—maximizes engagement, further enhancing campaign success.

Conclusion

Is email marketing still effective in 2025? The data resoundingly says yes. Its unmatched ROI, widespread usage, and ability to engage audiences across demographics confirm its role as an essential tool in the modern marketing arsenal. By leveraging personalization, segmentation, and strategic timing, businesses can harness the full potential of email marketing in 2025.

is email marketing still effective