The best time of day for email marketing can vary depending on your audience, but research and general trends suggest a few optimal times. Here are the most commonly recommended times for sending marketing emails:
1. Mid-Morning (10:00 AM – 11:00 AM)
- Why? People tend to check their emails after they’ve settled into their workday, making mid-morning a prime time for email opens. By this time, they’ve cleared any urgent emails and are more likely to engage with new content.
2. Early Afternoon (1:00 PM – 3:00 PM)
- Why? After lunch, people often check their emails again, leading to a higher open rate in the early afternoon. During this time, inboxes may be less crowded, and recipients might be more likely to engage with your email.
3. Late Morning (9:00 AM – 10:00 AM)
- Why? Sending emails right when the workday begins can be effective, especially for B2B audiences. It’s early enough that your email won’t be buried among others, but not too early to get lost in the pre-work rush.
4. Weekdays (Tuesday – Thursday)
- Why? Tuesdays, Wednesdays, and Thursdays tend to have the highest engagement rates, as Mondays are often filled with catch-up work, and Fridays see people winding down for the weekend.
5. Weekend (Saturday – Sunday)
- Why? For some audiences, weekends can work well, especially for B2C email marketing. People may have more free time to browse and shop during these days.
The Best Time of Day for eMail Marketing?
- Know Your Audience: If you’re targeting professionals, workday times (9 AM – 5 PM) are typically best. If you’re targeting consumers, weekends or evenings might work better.
- Test and Optimize: The optimal time can vary by industry and audience, so it’s essential to A/B test your email campaigns to determine the best time for your specific list.
In short, mid-morning and early afternoon on weekdays are generally the best times, but testing is key to finding what works best for your specific audience.
