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10 Ways to Use ChatGPT to Improve Your Copy

by | Email Marketing, Tools | 0 comments

Here are 10 powerful ways to use ChatGPT to improve your copy:

Brainstorm ideas & angles
Spark creativity by prompting ChatGPT for headlines, campaign themes, blog topics, or email hooks.

Build outlines & structure
Generate content frameworks—blog outlines, landing page flow, email sequences—to overcome blank-page paralysis.

Write headline/CTA variations
Ask for multiple headline or CTA options. Pick the best elements and tailor them to your brand (megankachigan.com).

Draft first-pass copy
Let ChatGPT create rough intros, product descriptions, or sections—then refine manually for authenticity.

Edit for tone, clarity & brevity
Paste your copy and ask it to polish tone, improve flow, shorten sentences, or correct grammar (carminemastropierro.com).

Use copywriting frameworks
Employ formulas like PAS, AIDA, BAB, or features–advantages–benefits by specifying them in your prompt.

Define or research your audience
Ask ChatGPT for target audience insights, pain points, and messaging angles based on product details (nichepursuits.com).

SEO keyword & meta description help
Generate keyword ideas, integrate them into natural copy, and write meta descriptions under character limits.

Summarize and repurpose content
Use ChatGPT to condense long-form content into bullet points or transform blog posts into social captions. Great for repackaging (zapier.com).

Generate synonyms & fresh phrasing
Improve variety by asking for alternative words, idioms, or tone conversions for overused phrases.

Best Practices

  • Craft clear, detailed prompts for targeted, on-brand output.
  • Iterate & refine: ask for revisions until it nails the style.
  • Always add your human polish—ChatGPT is a starting point, not a final replacement.

How to Figure a Facebook Ads Budget

by | List Building, Tools | 0 comments

Here’s a comprehensive guide to figuring out your Facebook Ads budget, blending expert advice and real-world experience:

1.  Define Your Goals & Metrics

  • Clarify your campaign objective
    Are you targeting awareness, traffic, leads, or sales? Each goal needs different budgeting: awareness needs broad reach, while conversion campaigns demand more investment per action (megadigital.ai, reddit.com).

  • Track relevant metrics
    Know your CPM (cost per 1,000 impressions), CTR, conversion rate, CPC, and CPA. These will be inputs for budget modeling (mantramdigital.com, blog.hootsuite.com).

2.  Budgeting Formulas & Rules of Thumb

  • “$1 per day per 1,000 people reached” rule
    E.g., for an audience of 36,000 → ~$36/day → ~$1,080/month (9clouds.com).

  • Spend ~⅓ of your total digital ad budget on Facebook
    If your digital ad spend is $3,000/month, allocate ~$1,000 to Facebook (megadigital.ai, reddit.com).

  • Start small, scale gradually
    Aim for $1–$3.50/day early on for testing; then scale-performing campaigns.

3.   Align Budget with Funnel Stage

  • Top of Funnel (Awareness): Broad targeting, larger budget for reach

  • Middle of Funnel (Consideration): Medium budget for retargeting & traffic

  • Bottom of Funnel (Conversions): Highest budget focus here—aim for cost per acquisition goals.

4.  Budget Based on CPA & Learning Phase

To exit Facebook’s learning phase, each ad set needs ~50 conversions per week:

Daily Budget ≈ (50 × Target CPA) / 7

So, if CPA = $72:

  • Daily budget should be ≥ $144–$360 to properly train the algorithm.

    And:

“The general rule of thumb is to take your average gross margin per sale, and allocate 3–5× that number for your daily ad spend budget.” 

5.  Expert & Community Tips

  • Use the 70–20–10 rule: 70% proven campaigns, 20% new tests, 10% experimental ideas.

  • Test duration matters: Give campaigns 1–2 weeks before making judgments

6.  Sample Budget Plan

Stage Audience Size / Funnel Goal Target CPA Budget Strategy Daily Spend Estimate
Awareness 50,000 Reach — $1/day per 1k reach $50
Lead Gen Lookalike Leads $20 50×CPA/7 ~$143
E-com Retargeting Sales $50 3–5×Gross Margin rule $150–$250

Recommended Next Steps

  1. Choose your KPI: Awareness, Traffic, Leads, or Sales.

  2. Gather initial data: Use Audience Insights and benchmarks for CPM, CTR, CPA.

  3. Calculate daily budget:

    • (Audience size ÷ 1,000) or

    • (50 × CPA ÷ 7), or

    • 3–5× average gross margin/cost per purchase.

  4. Run for at least 1–2 weeks and monitor performance.

  5. Scale top-performing ad sets gradually using the 70–20–10 model.

Summary

  • Budget must align with goals & funnel stage

  • Use clear formulas tied to cost and volume

  • Give campaigns time (>=1 week) before iterating

  • Scale incrementally—don’t rush it

With these tailored strategies, you’ll have a strong foundation to confidently set and refine your Facebook ads budget. Want help estimating your CPA or building a custom calculator?

10 Ways to Use AI to Improve Your Copy

by | Email Marketing, Tools | 0 comments

Here are several effective ways to use AI to improve your email copy, whether you’re writing cold outreach, nurturing a list, or selling affiliate offers:

 

1. Headline & Subject Line Generation

AI can instantly generate dozens of subject lines based on your tone (urgent, emotional, curiosity-driven, etc.) and test for open-rate potential. You can feed it your body copy and ask: “What’s the strongest subject line for this message?”

2. Tone & Voice Shaping

Struggling to keep your emails on-brand? AI can rewrite your copy in different voices—bold, rebellious, empathetic, corporate, Palahniuk-style—so your message hits the emotional tone you’re after.

3. A/B Testing Variations

Use AI to generate 3–5 variations of the same email body or CTA. Then A/B test them in your email platform to see which converts best—without having to manually write every version.

4. Personalization at Scale

AI can help you write personalized intros or content blocks based on subscriber data (like industry, behavior, or past purchases), making cold emails feel warm and mass campaigns feel intimate.

5. Clarity & Tightening

Let AI rewrite clunky or bloated sections. Ask it to trim your message, cut fluff, and make copy punchier while keeping the intent intact.

6. Benefit > Feature Framing

If you’re too close to your offer, AI can help reframe product descriptions from feature-focused to benefit-focused—exactly what hooks readers emotionally.

7. Generating Hooks & Open Loops

Use AI to brainstorm compelling intros or cliffhanger-style lines that encourage the reader to keep scrolling. Perfect for storytelling emails or launches.

8. Writing Drip Campaigns or Sequences

Give AI your goal (e.g., nurture cold leads over 7 days), and it can map out and write an entire email sequence with logical flow and increasing urgency.

9. Repurposing Content

Paste in a blog post or sales page and ask AI to turn it into an email series, a teaser email, or a plain-text broadcast. One source = multiple outputs.

10. Grammar, Readability, and Spam Check

AI can proofread your copy, suggest more casual or more formal alternatives, and flag spam-triggering phrases that hurt deliverability.

 

Curriculum

by | Affiliate Marketing, Email Marketing, List Building, Plugins, Tools, Uncategorized, Wordpress | 0 comments

The curriculum is designed to guide individuals through the essentials of email and affiliate marketing. It offers a structured approach to building and monetizing an email list, even with limited resources.

    • Identifying Your Ideal Subscriber: Utilizing demographics and psychographics to target the right audience.

    • Understanding Subscriber Desires: Exploring “100 things people want to be, do, have” to tap into audience motivations.

    • The 80% Approach: Focusing on strategies that yield the majority of results.

    • Predicting Subscriber Behavior: Anticipating the next moves of your audience to tailor content effectively.

    • Lead Magnet Creation: Developing compelling offers to grow your email list.

    • Affiliate Offer Selection: Identifying and evaluating top affiliate marketing opportunities.

    • Crafting Effective Communications: Writing impactful messages and subject lines.

    • Leveraging AI: Enhancing email copy with artificial intelligence tools.

    • Budget-Friendly Website Launch: Setting up a website without significant financial investment.

    • Landing Page Optimization: Designing pages that convert visitors into subscribers or customers.

    • Traffic Generation: Implementing strategies to drive visitors to your site.

    • List Growth Blueprint: A comprehensive plan to expand your email list effectively.

Order and content subject to change without notice.

 

If you’re thirsty for a little more then check out this short 7-minute video.  It’s an excerpt from an old training I did but the concepts are still sound.  It’ll give you an idea of where I’m coming from; I’m not like the other kids.

How to Install Facebook Ad Pixel

by | List Building, Tools | 0 comments

Installing the Facebook (Meta) Pixel on your website is crucial for tracking visitor actions and optimizing ad performance. Here’s a step-by-step guide that reveals how to install the Facebook ad pixel properly:

1. Create a Facebook Pixel

  1. Go to Meta Business Suite → Meta Events Manager
  2. Click “Connect Data Sources” → Select “Web” → Click “Connect”
  3. Choose “Meta Pixel” → Click “Continue”
  4. Name your Pixel → Enter your website URL → Click “Continue”

2. Add the Pixel to Your Website

There are three main methods:

A) Using Partner Integration (Easy Method)

If you’re using platforms like Shopify, WordPress, Wix, or Squarespace:

  1. Choose “Use a Partner Integration” in Events Manager.
  2. Select your website platform.
  3. Follow the on-screen instructions to connect your pixel.

B) Manually Adding the Pixel Code (For Any Website)

If your website doesn’t support direct integration:

  1. Copy the Pixel base code from Meta Events Manager.
  2. Paste it inside the <head> section of your website’s HTML (on every page).

Example:

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;
  n.push=n;
  n.loaded=!0;
  n.version='2.0';
  n.queue=[];
  t=b.createElement(e);
  t.async=!0;
  t.src=v;
  s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}
  (window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</script>
<noscript>
  <img height="1" width="1"
  src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"/>
</noscript>
<!-- End Facebook Pixel Code -->

Replace YOUR_PIXEL_ID with the Pixel ID from Events Manager.

C) Using Google Tag Manager (Recommended for Easy Management)

  1. Go to Google Tag Manager
  2. Create a New Tag → Choose Custom HTML
  3. Paste the Pixel base code into the tag.
  4. Set the trigger to “All Pages” → Save → Publish.

3. Verify Pixel Installation

  1. Install the Meta Pixel Helper Chrome Extension (Download here).
  2. Visit your website → Click the extension → Check if the Pixel is detected.

4. Set Up Event Tracking (Optional, but Recommended)

To track purchases, sign-ups, or button clicks:

  • Use Facebook Event Setup Tool in Events Manager.
  • Or manually add event tracking code to specific buttons/pages.

Example: Track a purchase:

<script>
  fbq('track', 'Purchase', {value: 49.99, currency: 'USD'});
</script>

Done! Your Pixel is Now Tracking Visitors. 🚀

This helps you run retargeting ads, optimize conversions, and track user behavior effectively.