Personalize Your Approach: Share personal stories or experiences to build a connection and make people more likely to subscribe.
Years ago I told a story about my youngest son tying himself to a telephone pole. Just the kind of silly thing little kids do.
Tied up and helpless this mean old rooster we had attacked my son. There was blood everywhere and we were afraid Noel lost an eye.
Well I went after that rooster – it was long overdue. He made a very nice meal.
The important thing about personal stories is that they help humanize you and that creates connection with your subscribers because they feel like they know you.
Being more personable with your email list subscribers can help you build trust, foster stronger relationships, and improve engagement. Here are practical ways to connect with your audience on a more personal level:
1. Use Their First Name
Start by personalizing your emails with your subscriber’s first name. Most email marketing tools allow you to add a “first name” tag to address each reader individually. A simple greeting like “Hi Sarah” feels more personal than “Dear Subscriber.”
2. Write Like You’re Talking to a Friend
Adopt a conversational tone in your emails. Use simple, natural language instead of sounding overly formal or corporate. Write as if you’re speaking directly to one person, not a crowd. This creates a warm, friendly connection.
Example: Instead of saying, “We are pleased to announce our new product,” try, “I’m excited to share something new with you today!”
3. Share Stories and Personal Experiences
People connect with stories more than plain facts. Share personal anecdotes, challenges, or behind-the-scenes moments that make you relatable. Storytelling creates an emotional connection and shows your human side.
Example: Share how you overcame a challenge related to your product or service, and invite your readers to share their own experiences.
4. Segment Your List for Personal Relevance
Send tailored content to different groups of subscribers. Use segmentation to understand their interests, purchase history, or preferences. Personalized messages that reflect their needs feel more thoughtful and relevant.
Example: If a user purchased a beginner fitness program, follow up with advice on progressing to an intermediate level.
5. Use Personal Sign-Offs
Sign off your emails as yourself, not your company. Include your name, title, and sometimes even a photo or your signature. This small detail makes the email feel like it’s coming from a real person.
Example:
“Talk soon,
Emma Smith
Founder of FreshFit”
6. Ask Questions and Encourage Replies
Make your emails a two-way conversation by asking readers to reply. This could be a simple question about their challenges, preferences, or feedback. When subscribers respond, take the time to engage with them.
Example: “What’s the biggest challenge you face when starting a new diet? Hit reply and let me know—I’d love to help.”
7. Celebrate Their Milestones
Send personalized emails to celebrate birthdays, anniversaries, or achievements related to your brand. This shows you care about their journey.
Example: “Happy Anniversary! It’s been one year since you joined us. We’re so grateful for your support!”
8. Provide Exclusive Content or Offers
Make subscribers feel valued by offering exclusive content, early access to products, or subscriber-only discounts. Let them know they’re receiving something special because they’re part of your community.
Example: “As one of our VIP subscribers, you’re the first to see our new product lineup—just for you!”
9. Be Transparent and Human
Share both successes and failures to let subscribers know you’re human. Admit when mistakes happen, show how you’re improving, or share lessons you’ve learned. People appreciate honesty.
Example: “We missed the mark on last week’s offer, and I want to make it right. Here’s something special as a thank-you for sticking with us.”
10. Add a Personal Touch with Video or Voice Notes
Occasionally, include a short video or audio message in your emails. Seeing or hearing you adds a human element that written text alone can’t achieve.
Example: “I recorded this quick video to share three tips I think you’ll love.”
11. Show Gratitude Often
Thank your subscribers for being part of your list. A simple message expressing appreciation can make people feel valued.
Example: “I just wanted to say thanks for being here. Your support means the world to me.”
12. Share User-Generated Content and Testimonials
Highlight subscriber stories, testimonials, or content they’ve shared with you. This builds a sense of community and connection. Readers will appreciate seeing others like them in your emails.
Example: “Here’s how Jane, one of our subscribers, achieved her fitness goals—her story is so inspiring!”
13. Use Humor and Personality
Don’t be afraid to add humor, fun emojis, or lighthearted content when it aligns with your brand. A bit of personality can help you stand out in the inbox.
Example: “Missed yesterday’s email? No worries, I’m back with fewer typos and more coffee ☕.”
14. Follow Up Thoughtfully
If a subscriber engages with your content (e.g., clicks a link or downloads a resource), follow up with a personalized email. Acknowledge their interest and offer something additional of value.
Example: “I noticed you downloaded our guide to clean eating—here’s a meal plan to help you get started.”
15. Keep It About Them
Focus on your subscribers’ needs, challenges, and goals. Use “you” and “your” more often than “we” and “us.” Show that you understand them and care about providing value.
By implementing these strategies, you can build a more personable connection with your email list subscribers. When readers feel seen, heard, and valued, they’re more likely to engage with your content, trust your brand, and stick around for the long haul.
