Sales Letter Questionnaire

Fill-in-the-Blanks Sales Letter Template

Pre-Headline (Optional):
Start by grabbing attention with a relevant question.
“Do you keep running into [insert common problem]?”
Headline:
Immediately deliver a bold promise that emphasizes the main benefit.
“Unlock the Power of [Your Product/Service] to [Achieve Desired Outcome]—Without Ever Facing [Common Obstacle] Again”
Opening Paragraph:
Begin by empathizing with the reader’s struggle, then smoothly validate their frustration.
“If you’ve ever felt stuck trying to [describe the problem], you’re not alone. Every day, people just like you battle with [elaborate on the issue]. But that’s about to change.”
Introduce the Solution:
Quickly pivot to your offer as the answer.
“That’s why we built [Your Product/Service]—to help you finally . And it works.”
Explain How It Works:
Now break down your process with clarity and confidence.
“[Your Product/Service] simplifies everything. It works by [explain how], so you can [highlight unique feature or benefit]. No fluff—just results.”
Build Credibility:
Seamlessly introduce proof that reinforces trust.
“Don’t just take our word for it. Our clients have achieved [specific result], and trusted voices like [publications/endorsements] have taken notice.”
List the Benefits:
Use punchy bullet points that paint a picture of transformation.

Offer a Guarantee (Optional):
Next, remove doubt by reducing perceived risk.
“Try it risk-free. If [Product/Service] doesn’t work for you, our [X-day] guarantee ensures you get your money back—no questions asked.”
Call to Action:
Drive momentum toward a clear next step.
“Why wait? Take control and [achieve goal] today. Click below to [specific action: start your trial, download now, schedule your call].”
Closing Statement:
Wrap it up with energy and a reminder of what’s at stake.
“This is your moment to finally [restate benefit]. Don’t let it pass—make your move and step into [positive outcome] now.”

JOIN!